The Importance of a Blog

As an SEO specialist, I have an interest in many aspects of Social Media Optimization, and I recommend to each of my clients that they develop a blog. A blog serves several purposes, it provides your visitors with vital information regarding your industry, it helps establish your authority in a particular industry, it brings additional visitors to your site, and it helps you develop relevant anchor text links, which are vital for SEO.

To those interested in developing a Blog, I recommend using WordPress - of all do-it-yourself Blog services, WordPress seems to be the most SEO friendly and it is fairly straightforward.

Some important things to remember when developing your blog are: stick with relevant posts, write posts that visitors will find interesting, include 3-5 anchor text links (that is, after all, one of the purposes of your blog), and always include tags, which let Blog surfers know what your site is all about.

For professional SEO services, please visit our website. If you have any questions regarding this blog, feel free to post a comment.

Creating SEO-friendly Content

A frequently used SEO phrase is “Content is King.”  This refers to the importance of good content on your site; after all, it doesn’t matter how many people you bring to your site through SEO tactics if none of them are willing to hear what you have to say.

It’s important to remember when developing your SEO content that the first rule is to develop user-friendly content that site visitors will actually want to read.

If you’re not a great writer, you may want to consider hiring a professional copywriter to develop your content.

General Rules for SEO content creation:

1)  Optimize for 2-3 keyword phrases, not just one.  Also, make sure you’re optimized for phrases, not single keywords.

2) Make sure you use the EXACT phrase numerous times in your writing.  If you’re optimizing for the phrase “used cars Denver” use the phrase “used cars Denver” as often as possible.  However, where the keyword phrase is inappropriate, you can use portions of the keyword phrase, such as “used”, “cars”, or “Denver”.

3)  Keyword densities should be between 3-5%.  Although some recommend higher density rates, over 5% density you run the risk of awkward, obviously SEO optimized content.  To check keyword density, try Webmaster Toolkit’s keyword density analyzer.

4)  When appropriate, include keyword phrases in H1 and H2 Coding.

Always keep your target audience in mind when writing your content, and write compelling material that moves visitors toward your goal, whether that be to sell a product or to provide services.

For professional seo services, please visit Dragonfly SEO.

Composing a Keyword Phrase List

In order to better organize your search engine optimization campaign, its a good idea to develop an extensive keyword phrase list that will serve as a foundation for the SEO process.