Don’t be frightened by the weird ‘techie’ name, although META Tags are part of HTML coding, they are easy to understand.
In the past, professional SEO services were primarily concerned with three aspects of the <head> portion of a website, these were: Title, keywords, and description. Now SEO is primarily concerned with only three: Title and description. Some claim that the keywords META tag has fallen out of favor on most search engines and will not help increase your site’s ranking. I tend to believe that its best to cover all your bases, and, assuming search engines still place some value on the keywords META, it can’t hurt your site to include keywords. Also, since SEO is in a constant state of flux, it’s possible the keywords META tag will one day be favored by Search Engines. Who knows. Continue reading ‘Optimizing your Title and META Tags’