Some aspects of keyword phrase research were covered in an earlier SEO article entitled Getting Started. I recommend reading that article before you read this one, as it provides a cursory introduction to Keyword Phrase research.
Because you’ve reached web page creation, a critical point in the development of your website, you should do what you’ll almost always do when you reach a new stage of SEO development — you’re going to conduct some keyword phrase research.
Before you write your SEO copy and after you’ve conducted your keyword phrase research it is a good idea to develop the basic framework for your site. This will help you stay organized and also help you to avoid confusion during the process of internal linking (creating text links that link to other pages within your site). Internal linking is beneficial for SEO and it also adds flow to your website.
Should you hire an SEO expert? If you can afford one, yes, especially if you are new to the concept of SEO. While nearly all information regarding SEO can be found on the internet, you’ll probably waste countless hours working on (and probably reworking) SEO related issues for your site if you attempt the entire process on your own. An SEO expert can help you to quickly establish a method to effectively developing your website.
Many believe that Search Engine Optimization is a process that begins after a website has been established – this couldn’t be further from the truth. In fact, SEO is the first thing that should cross your mind before you do anything with a website…even before you decide on a URL.
